Starbucks Canada Case Study Example | Topics and Well Written Essays - 1250 words

Starbucks Canada - Case Study Example There are several important criteria that should be taken into account while assessing various mobile payment options. To begin with, it is the compatibility with the devices that the company and the clients have. It has been mentioned before that a significant number of clients use iPhones, but they will be useless in case Starbucks Canada engages NFC technology. On the other hand, an introduction of the Bluetooth beacons it difficult as well since the company in question does not have them and will have to order them.The second criteria are the amount of money that introduction of technology will cost. For example, should Starbucks Canada rely on the software which was developed in house, it will require the minimum cost for upgrade of the equipment and this will not result in significant expenses? On the other hand, installation of BLE beacons will require the assistance of a professional who is paid $50 per hour. If one multiplies this amount of money by the number of stores that will have to be equipped with beacons, one will realize that it will result in significant expenditures.The cost training of the personnel should also be taken into account. While some options provide an outstanding experience for the customers (they will be able to pay for their coffee without even taking their smartphone out of their pocket), the same option might cause so difficulties for the employees of Starbucks. In order to be able to avoid them, they will have to be trained and this will require both time and money.